54.3 F
Clovis
Saturday, December 7, 2019

Demographics

HERE ARE THE FACTS:

We reach 70% of Clovis, North Fresno, and surrounding foothill communities

Zip Codes we deliver to: 93611, 93612, 93613, 93619, 93710, 93720, 93726, 93727, 93730

Clovis Population: 109,691 (U.S. Census Bureau, 2017)

Family Households: 35,116

Average Household Size: 2.9

Total Housing Units: 36,704

Cities that shop in Clovis:

  • Auberry, CA
  • Del Rey, CA
  • Fowler,CA
  • Fresno, CA
  • Friant, CA
  • Madera, CA
  • Oakhurst, CA
  • Parlier, CA
  • Prather, CA
  • Shaver, CA
  • Sanger, CA
Method of Distribution: Free pick up stands in over 100 locations Clovis, North Fresno, and surrounding foothill area. Subscriptions mailed directly to business/residential mailboxes. We are also using direct mail to rotating zip codes within the surrounding area.

READERSHIP BREAKDOWN:

Estimated Median Household Income: $64,640

Male/Female: 48.8% / 51.2%

Median Age: 34.2 years

Clovis 2016 Housing Units: 35,306

Land Area: 23.28 sq. miles

Most Populous Zip Codes: 93619, 93612, 93611

PUBLICATION COMPARISONS:

Other News Publications Specific to Clovis: 0

Approximate Cost of Display Ads vs. Daily: 50-75% less

Coverage in Clovis vs. Daily: 150-200% more

Retention of Display Ad vs. TV Ad:185-250% more

Retention of Display Ad vs. Radio Ad: 375-575% more

Does Advertising in the Clovis Roundup work?

First of all, you must know your demographic and who you serve. Secondly, identify what type of campaign serves your business. Then, you need to let people know who you are, where you are and what you offer so that when they need your product or service, your business automatically comes to mind. If you do this correctly, yes, advertising works.

Our job here at Clovis Roundup is to get your business seen by our readers and to continuously develop that readership. To increase readership, our editorial team is dedicated to covering news, entertainment and sports stories that are important and of interest to the community. Between our print and digital platforms, our total readership is over 110,000 per issue. What does that mean for advertisers? It means your ad is being seen by 110,000 readers in Clovis and surrounding communities each issue.

The client base of most small businesses is within a five-mile radius. Advertising with community newspapers like the Clovis Roundup is a great way to reach your market. Studies and surveys show that 70 percent of an area’s population still reads the community newspaper. As daily papers struggle, community papers are thriving because we report the news going on in your backyard, on your city council’s dais, on your school campuses – news you rarely get from a major daily paper.

Keep in mind that you must have realistic expectations for your advertising. If you expect to do a one-time ad and get an immediate return, that’s not realistic. If that were the case, no small business would ever fail.

However, you need to keep your brand in front of potential clients in order to succeed. That is why when you apply for a small business loan, the lender requires that you include an advertising budget in your business plan.

You need to know what your market is and how to reach it in the most cost effective manner – be realistic with your budget. Running a larger ad once or twice probably isn’t going to work. You’re better off running a smaller ad continuously to build your brand. At the same time, we realize there’s a lot of small businesses that don’t have the budget like Coca Cola and Budweiser. That is why we are always coming up with innovative and effective strategies designed for your business. What we do here at the Clovis Roundup is help you come up with a strategy while staying within your budget.

What you want to accomplish first and foremost with your campaign is establish a brand, invest in brain real estate – so when someone thinks ‘I need this or that,’ your business is the first name that pops up. If you run a solid campaign, you will gain that brain real estate from your customer base. When they see your name out there enough, your business will just automatically come to mind next time they’re shopping the market.

When you run an advertising campaign with Clovis Roundup, we guarantee your brand will be seen.

Clovis Roundup Publishing

Clovis Roundup is the premier local market, business-to-business, and consumer based custom publication in the Clovis area. Clovis Roundup provides strategically focused, locally relevant, and deeply engaging content to its target audience. Clovis Roundup seeks to provide its readers with a sense of strong community ties through historical education, while building community pride and involvement with information on local events and strengthening business relationships by giving local business owners a face and a name connected to the Clovis community.

Clovis Roundup Custom Publishing

Custom publishing is a form of marketing that involves an editorial product. The content of that editorial supports the marketing and communication objectives of the underwriter. Custom publishing is one of the fastest growing forms of marketing and is one of the most significant growth sectors of publishing today.  It’s a preferred method for more sophisticated marketers to reach a desired and defined target audience. Custom publishing differs from advertorial in that the content is not a one-sided, ad-based message. Rather, a sponsored article in Clovis Roundup delivers the unique opportunity to deliver a relevant, engaging message to Clovis consumers in a manner that will deliver credible information to the reader and accountability to your marketing investment.

Local Newspapers Still the Heart of their Communities

We live in an era that more often than not will turn to the internet for the news. So, why is it that the 7,000 community papers, such as the Roundup, are thriving while the 1,408 dailies struggle? Read the rest, here!

It’s Not the Size of the Paper that Determines its Bite

Little papers all over are working their guts out to cover the day-to-day happenings in their towns, the school sports, the events, the civic organizations…It is extremely uplifting to see these papers not only surviving but thriving. Read the rest, here!