Contributed by Better Business Bureau
Small Business Saturday (SBS) is a national holiday celebrating America’s small businesses. SBS started in 2010 by American Express, a BBB Accredited Business, with one goal in mind- to encourage shoppers to support small local businesses.
Every year the message and movement has increased with more and more shoppers turning to their local businesses on Small Business Saturday. According to results from the SBS Consumer Insights Survey, in 2015, 95 million people shopped at small businesses on Small Business Saturday, an eight percent increase from 2014.
This year is projected to be the biggest yet with projected sales of $17.8 billion, an increase of 10 percent from 2015. Not only are consumers spending more, but there is a change in the way they are shopping.
According to BBB, local business shoppers surveyed said the two biggest reasons for shopping small are to support the local economy (59 percent) and for the opportunity to buy one-of-a-kind gifts (54 percent). 67 percent of shoppers who planned to shop at a new store in 2015 stated that they would do so at a local business.
Small Business Saturday is not only a great way for consumers to get some great gift ideas, but it is a great way to stimulate the economy. According to Seattle Good Business Network, for every $100 spent at a local business, roughly $68 stays in your local economy. If you spend the same amount at a large business, only $43 would stay in the local community. Small businesses also donate 250 percent more than larger businesses to nonprofits and community causes.
Better Business Bureau Serving Central California & Inland Empire Counties is pleased to support Small Business Saturday for the fifth year and urges consumers to support small business in their community. BBB also recommends the following tips when you #ShopSmall on Small Business Saturday.
Social Media: Small businesses recognize the power of social media. To get the latest news, sales and promotions, follow small businesses on social media. Many of them will post information there first.
Reviews: Had a great experience at a local business? Share a review of it on bbb.org . 45 percent of shoppers use social media to read reviews or recommendations for products/stores. Also, when posting on social media in support of Small Business Saturday, the official hashtag is #ShopSmall.
Friends and Family: Supporting local businesses can be turned into a great event shared with friends and family. Many communities will hold fun events on Saturday, November 26 in honor of Small Business Saturday. To see a list of the 2016 neighborhood champions, visit AmericanExpress.
Receipts and Warranty Information: When purchasing a gift for someone, BBB recommends that it’s always smart to ask for a gift receipt. This way the recipient can return or exchange a gift if need be. It’s also pertinent to pass along any warranty information that is tied to the item purchased.
Check out BBB.org to look up a business, write customer reviews, read tips, report a scam, file a complaint, follow us on social media and much more!
BBB also reminds you to #ShopSmall.
ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Profiles on more than 13,000 scams reported through Scam Tracker, all available for free at bbb.org. BBB Serving Central California & Inland Empire Counties was founded in 1951 and serves Fresno, Inyo, Kern, Kings, Madera, Mariposa, Merced, Mono, Tulare, Riverside and San Bernardino counties.