A revival for an Old Town boutique

Revival 23’s new store on Pollasky Avenue in Old Town Clovis. (Photo by Valerie Shelton)

BY VALERIE SHELTON

Revival 23 in Old Town Clovis offers candles, fragrances, clothing, jewelry and antiques. (Photo by Valerie Shelton)

For nearly three years, a little boutique filled to the brim with clothes, candles and fragrances was confined to 700 square feet in the Dewitt Building between House of Juju and the Bird’s Nest antique shop in Old Town Clovis. Now, Revival 23 is celebrating, oddly enough, it’s very own revival, having recently relocated to the old Thomas Kinkade gallery space along Pollasky.

The former art adorned storefront is nearly triple the size of the Dewitt space at a whopping 1,900 square feet that encompasses three rooms.

Owner Teresa Pries said the move was prompted by Revival 23’s success and long lines of customers who sometimes had to wait 20 to 30 minutes to try items on in the sole fitting room.

“We had to find a space that was big enough for us to fit more dressing rooms,” she said, remarking that the new store has four fitting rooms. “We just needed space to accommodate dressing rooms, more people, and to really spread out of products so they show better.”

The extra breathing room has allowed Pries to expand her fragrance, candle, clothing and jewelry lines as well as add an entire section up front for home décor.

Each piece of furniture used for product display and every individual item sold is curated specifically by Pries, who says merchandising is her passion.

“We don’t want to just have a regular store, we want it to be creative and show off the product in different ways, so that is what we’re doing here,” Pries said. Pries travels throughout the state just to find things that are the perfect fit for her store. The vintage washing machine bins she uses to display certain bath care products, for example, were found over 300 miles away. Meanwhile, the ginormous black shelving unit used to display décor was designed especially for the new store by someone in Clovis.

More unique pieces, including chandeliers and tufted antique leather chairs are on the way, and Pries couldn’t be more excited.

“I don’t even want to go home sometimes,” she said. “I love it here.”

Despite the tremendous change from art gallery to home away from home, the transformation of the space took only seven days of Pries and her family working 12-15 hour days. The speedy turnaround was worth it, Pries said, as Revival 23 has garnered dozens of new customers since opening July 8.

“Being on Pollasky [Avenue], we’ve already seen a huge increase in foot traffic and in business just from people finding us for the first time off the street,” Pries said.

Revival 23 is open 10 a.m. to 5 p.m. Tuesday, 10 a.m. to 6 p.m. Wednesday and Thursday, 10 a.m. to 9 p.m. Friday during farmer’s market season, and 10 a.m. to 5 p.m. Saturday. The store is closed Sunday and Monday.

Valerie Shelton :