By Mary Kate Paquette, Clovis Roundup Correspondent
Trick-or-treat! As Halloween draws near the race for the perfect costume heats up.
Oct. 31 is the one night a year where it is acceptable to put on the most frightening, ridiculous, crazy and fun outfits, no matter your age. So, what’s popular this Halloween season?
Jasmine Lawson, district manager of Spirit Halloween stores, said for adults the trend seems to be superheroes.
“I’ve had a lot of the Wes Craven stuff since he has passed away this year,” Lawson said. “So a lot of people are interested in like Freddy Krueger and anything that he has done.”
Goodwill stores will emphasize themes from Hotel Transylvania, a popular animated kids’ movie.
“It’s kind of be your own monster, that way you create your own look and your own costume,” said Sally Wooden, a Goodwill director of marketing. “It doesn’t have to be a package. They all just have different looks.”
If you are looking for something different and creative, Goodwill offers that, too.
“Recently I saw a very funny Gumby at one of our stores,” Wooden said. “We also carry a lot of brand-new things such as makeup and teeth and packaged accessories to help a person build their costumes.”
At Party City, Day of the Dead costumes and accessories for both men and women are popular.
For kids, some of the most favored costumes relate to popular movies such as Disney’s Maleficent.
“Everybody wants to be Mal or everybody wants to be Evie,” Lawson said. “Mal is Maleficent’s daughter and Evie is the evil queen’s daughter.”
More trendy costumes for both kids and adults include Ninja Turtles, Disney’s Frozen characters such as Elsa and Olaf, Big Hero 6 characters, Star Wars characters and minions from the hit movie Despicable Me.
“This season I would say for girls it would be Descendants and Minions and a little Frozen. For boys, Teenage Mutant Ninja Turtles and Star Wars,” a Party City employee said.
Controversial public figures such as Donald Trump and Caitlyn Jenner have not been as popular Halloween characters as many would think.
“Believe it or not we don’t have anything related to Caitlyn Jenner or Donald Trump,” the Party City employee said.
Spirit stores do carry Caitlyn Jenner and Bruce Jenner Olympic costumes, but customers tend to look more than actually purchase, Lawson said.
Halloween is a profitable time for many retailers with an estimated $1.2 billion spent nationwide on adult costumes and $1 billion on children’s costumes, according to a Spirit press release.
Costumes generally range in price between $9.99 and $69.99 at many area stores.
“It really depends on what it is and what it comes with,” Lawson said. “Like we have some basic costumes that are just like the shirt and pant type costumes and then we have some that have the shirt, pants, jacket, you know, boot covers.”
Goodwill also offers great deals to help save money this Halloween.
“Really loud plaid, Hawaiian shirts, old suits, for those looking to be a Dracula or zombies,” Wooden said. “These are things you can find at Goodwill and get out of there for under $10.”
The most popular time to buy costumes is during the weekend leading up to the holiday, Lawson said.
“October is our best month,” Wooden said. “Americans love Halloween. We kind of put creativity back in it.”