Demographics

Do you wish to corner the Clovis market? Clovis Roundup Newspaper will do it!

Check out the Clovis Roundup Demographics

HERE ARE THE FACTS: 

We reach 70% of Clovis, North Fresno, and surrounding foothill communities

Zip Codes we deliver to: 93611, 93612, 93613, 93619, 93710, 93720, 93726, 93727, 93730

Clovis Population: 106,587 (U.S. Census Bureau, 2016)

Male: 54,097
Female: 52,490
Family Households: 35,116
Average Household Size: 2.9
Total Housing Units: 35,306

Cities that shop in Clovis:

  • Auberry, CA
  • Del Rey, CA
  • Fowler,CA
  • Fresno, CA
  • Friant, CA
  • Madera, CA
  • Oakhurst, CA
  • Parlier, CA
  • Prather, CA
  • Shaver, CA
  • Sanger, CA
Method of Distribution: Direct mailer to businesses in Clovis and Fresno in the following zip codes: 93611, 93612, 93613, 93619, 93710, 93720, 93726, 93727, 93730.

 

Additional Unique Distribution: Subscription based publication with direct mailer to Clovis Chamber of Commerce membership (1000+ members). Readers can read digital publication for free.

READERSHIP BREAKDOWN:

Estimated Median Household Income: $65,976

Male/Female: 50.80% / 49.20%

Median Age: 33.1 years

Clovis 2016 Housing Units: 35,306

Land Area: 24.36 sq. miles

Most Populous Zip Codes: 93619, 93612, 93611

PUBLICATION COMPARISONS:

Other Publications Specific to Clovis: 0

Approximate Cost of Display Ads vs. Daily: 50-75% less

Coverage in Clovis vs. Daily: 150-200% more

Retention of Display Ad vs. TV Ad: 185-250% more

Retention of Display Ad vs. Radio Ad: 375-575% more


Does advertising in the Clovis Roundup work?

Our job here at CR is to get your business seen by our readers and to continuously develop that readership.

To increase readership, our editorial team is dedicated to covering news, entertainment and sports stories that are important and of interest to the Clovis community—in just six months since introducing our Sports and School News section, our readership has increased by 30,000 per issue. Our total readership currently is 170,000 per month. That means 170,000 readers in Clovis and the surrounding communities see your ad every month. As an advertiser, you need to know your market.

Advertising with CR, the Clovis community’s local newspaper is a great way to reach a variety of demographics. According to a 2013 study conducted by the Reynolds Journalism Institute, 70% of an individual areas’ population reads the community newspaper, either in print or digital form. With respect to demographics, the penetration rates are as high as 85% for people aged 60 and above, and a decent 74% for those between the ages of 30 and 59. Surprisingly, 79% of the youngest adults aged 18 to 29 also read their community newspaper, with more than half still reading the print edition.

As daily papers struggle (only 1,408 dailies remain nationwide), community papers like CR are thriving (there are 7,000 community papers nationwide). Why? Because community papers report the news going on in your backyard, on your city council’s dais, on your neighborhood school campuses—news you rarely get from a major daily paper. Because the news is relevant to them, they read the community newspaper cover to cover. As an advertiser, this is vital to remember: it’s not the size of the paper that determines its bite.

When you do an advertising campaign with CR, we guarantee your ads will be seen. But how can you measure your return on investment? Those numbers are harder to determine. You may only get 10 customers who come in and say they saw your ad in CR, but you have to consider the ripple effect. When those 10 customers have a positive experience at your business, they will tell other people, and then those people will tell other people and so on. You also have to consider the many people who may come in your store or use your services who don’t mention the ad—if you advertise with multiple sources (print, television, billboard) odds are when you ask, ‘How did you hear about us?’ the customer will only mention the most recent place they saw your ad.

What you want to accomplish first and foremost with your campaign is brain real estate—so when someone thinks ‘I need X’ or ‘I want Y’, your business is the first name that pops up. If you run a solid campaign with multiple media sources, you will gain brain real estate from your customer base. They may not remember where or how they heard about you, but when they see your name out there enough, you will just automatically come to their mind.

Warren Buffett invests in community newspapers such as The Hanford Sentinel, The Selma Enterprise, The Napa Republican, and hundreds more across the US; maybe you should, too!

The Reynolds Journalism Institute found in a 2013 survey that 70% of the individual areas’ population read the community newspaper, either in print or digital form.

With respect to demographics, the penetration rates are as high as 85% for people aged 60 and above, and a decent 74% for those between the ages of 30 and 39. More importantly, 79% of the youngest adults aged 18 to 29 are readers of community newspapers, with more than half still reading the print edition.

Source: http://www.fool.com/investing/general/2014/03/27/why-buffett-owns-this-community-newspaper-publishe.aspx


Local Newspapers Still the Heart of their Communities

We live in an era that more often than not will turn to the internet for the news. So, why is it that the 7,000 community papers, such as the Roundup, are thriving while the 1,408 dailies struggle?

Read the rest, here!

It’s Not the Size of the Paper that Determines its Bite

Little papers all over are working their guts out to cover the day-to-day happenings in their towns, the school sports, the events, the civic organizations…It is extremely uplifting to see these papers not only surviving but thriving.

Read the rest, here!